Taiwan's local elections are entering the final sprint, and the candidates' "image war" is getting more intense. From hairstyle and outfit to social posts, every detail may become voters’ first impression of a politician. | BBC News 中文 - Watch HD Online | 4Love

BBC News 中文 - Taiwan's local elections are entering the final sprint, and the candidates' "image war" is getting more intense. From hairstyle and outfit to social posts, every detail may become voters’ first impression of a politician. | BBC News 中文 - Watch HD Online | 4Love

台湾地方选举进入最后冲刺，候选人的“形象战”也愈打愈热。从发型、穿搭到社群发文，每个细节都可能成为选民认识政治人物的第一印象。 台北市长候选人沈伯洋与蒋万安近期更因“人设”议题隔空交锋，让候选人的形象塑造再次成为选战焦点。 这些看似只是包装的策略，真的有用吗？ Taiwan's local elections are entering the final sprint, and the candidates' "image war" is getting more intense. From hairstyle and outfit to social posts, every detail may become voters’ first impression of a politician. Taipei mayoral candidates Shen Boyang and Chiang Wanan recently clashed over the "personality" issue, making the candidates' image building once again become the focus of the campaign. Do these seemingly packaging strategies really work? 台灣地方選舉進入最後衝刺，候選人的「形象戰」也愈打愈熱。從髮型、穿搭到社群發文，每個細節都可能成為選民認識政治人物的第一印象。 台北市長候選人沈伯洋與蔣萬安近期更因「人設」議題隔空交鋒，讓候選人的形象塑造再次成為選戰焦點。 這些看似只是包裝的策略，真的有用嗎？